01 May 2024 | 04:30 UTC — Insight Blog

'Time to reorganize': Tesla reboots after EV sales, profits sputter in Q1

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Electric-vehicle maker Tesla is accelerating its new production line of cheaper EVs amid slowed sales growth and a US EV market shakeup.

Tesla plans to debut a new generation of "more affordable" EVs in late 2024 or early 2025, accelerating original plans to launch the models in the second half of 2025. The company will also unveil an autonomous "Cybercab" in August and continue scaling up its energy storage business, CEO Elon Musk told investors and analysts.

"We've updated our future vehicle lineup to accelerate the launch of new models ahead of [our] previously mentioned start of production," the CEO said. "These new vehicles, including more affordable models, will use aspects of the next-generation platform as well as aspects of our current platforms, and we'll be able to produce on the same manufacturing lines as our current vehicle lineup."

Accelerating the launch of the new EVs may lead to "achieving less cost reduction than previously expected," a company statement reads. Tesla added that it "remains committed" to a company-wide cost reduction.

Musk declined to comment on whether Tesla's rollout of new EVs would be more "tweaks on existing models," given the planned repurposing of existing factory lines.

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