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V.F. Corp. to relocate Asia HQ in regional transformation plan

V.F. Corp. said Jan. 11 that the company will move its center of operations in Asia to Shanghai from Hong Kong, and the Asia product supply hub to Singapore from Hong Kong, as part of its regional transformation plan to pursue long-term growth in Asia.

The Colorado-based apparel retailer said it will set up an additional shared services center for the region in Kuala Lumpur, Malaysia, that will house functions including digital technology, finance, human resources and logistics.

"[W]e also see significant opportunities in creating a hyper-digital supply chain with a key hub in Singapore that will enable us to unlock greater speed and agility in how we make, source and move our products around the world,” V.F. Corp. Chairman, President and CEO Steve Rendle said in a statement.

The company, which owns brands including Vans and Timberland, also plans to redeploy some of its product supply talent and resources to primary sourcing countries in the region.

The product supply hub in Hong Kong serves as the base of operations for V.F. Corp's global supply chain in the region. The company expects the relocation to enable greater integration across its global supply chain networks.

The relocation will happen in phases over the next 12 to 18 months, with the first move expected in April.