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Same-Day Analysis

Russian Retail Drug Sales Jump 22% Y/Y in January-July, on Back of Higher Spending Power

Published: 15 December 2008
Growth in personal wealth continues to fuel Russia's booming pharmaceutical market, but real challenges lie in store next year.

Global Insight Perspective

 

Significance

Retail drug sales in Russia grew by 22% year-on-year in local currency terms during the first seven months of 2008, reaching 126.4 billion roubles (US$4.5 billion).

Implications

Increased personal spending power and steadily rising prices of pharmaceuticals are the two main factors behind the growth.

Outlook

While the global economic downturn will muffle Russia's pharma market boom, the regulatory and operational factors boosting growth nationally have not disappeared, and the overall trend in pharmaceutical spending will remain positive.

Sales of medicines in pharmacies across Russia continued to grow at double-digit strength into the second half of 2008, recording a 22% year-on-year (y/y) rise to a total value of 126.4 billion roubles (US$4.5 billion) during January to July, inclusive. The figures come from local market watch group DSM, which also says that the market grew even more strongly in U.S. dollar terms, up by 33% y/y to US$5.3 billion. An increase in personal wealth and consequently in spending power has been cited as the main factor behind the growth, although rising drug prices have undoubtedly also played a role.

Russia's pharmaceutical market is divided into three main sections, the largest of which is the retail sector. The hospital segment and the Supplementary Medicines Cover (DLO) reimbursement scheme for social benefit groups round out the remainder of the total market. The retail sector is notable for being funded largely out of pocket, with only a small proportion of patients seeing their prescriptions funded through public or private health insurance programmes.

Medicines sold most frequently in pharmacies during the first seven months of the year included generic and brand-name drugs, mostly produced by Russian or Eastern European manufacturers.

Top 10 Brands by Retail Sales, January-July 2008

Brand

Producer

Market Share (%)

Sales (US$ mil.)

Sales Growth, Y/Y (%)

Arbidol

Pharmstandard (Russia)

1.30

52.4

90.55

Actovegin

Nycomed (Switzerland)

0.83

33.4

26.52

Viagra

Pfizer (U.S.)

0.81

32.5

25.00

Essentiale

Sanofi-Aventis (France)

0.79

31.8

57.43

Linex

Sandoz (Germany)

0.79

31.7

54.63

Pentalgin

ICN Pharmaceuticals (Russia)

0.71

28.4

51.06

Enap

Krka (Slovenia)

0.69

27.6

26.03

Theraflu

Novartis (Switzerland)

0.66

26.4

43.48

Vitrum

Unipharm (U.S.)

0.63

25.3

24.63

Mezym-Forte

Berlin-Chemie/Menarini (Germany)

0.61

24.7

22.28

Source: DSM Group

Meanwhile, Russia's own Pharmstandard remained the leading producer by overall retail drug sales during the first six months of 2008, easily surpassing its nearest rivals in terms of sales value and volume. Innovative drug makers such as Sanofi-Aventis (France), Novartis (Switzerland) and Servier (France) performed well during the period, but once again, generics players dominated much of the retail turnover.

Top 10 Producers by Retail Market Share, H1 2008

Producer

% Market Share by Value

% Market Share by Volume

Pharmstandard

4.54

6.55

Sanofi-Aventis

3.97

1.35

Berlin-Chemie/Menarini

3.65

1.75

Nycomed

3.06

1.07

Richter Gedeon

2.96

1.07

Novartis

2.90

0.91

Servier

2.59

0.42

Lek

2.53

0.75

Pfizer

2.49

0.51

Krka

2.19

1.02

Source: DSM Group

Outlook and Implications

DSM is predicting full-year retail pharma market growth of 25% y/y, which is in line with other local observers' estimates of a protracted rise in consumption. Despite the dominant presence of lower-cost generic medicines on the retail market, the overall trend in retail drug prices is one of growth, which will also contribute to higher spending.

According to Rossiyskaya Gazeta, citing data from the Federal State Statistics Service, retail drug prices have grown by an average of 14.2% in December compared with the beginning of 2008, compared with a rise of just 5% y/y for the entirety of 2007. The main factors behind these price rises are soaring inflation, the effect of higher-priced medicines imported from overseas, a lack of pricing regulation for retail drugs, and growing operational costs for pharmaceutical companies.

These factors are unlikely to change in 2009, but the effects of the global economic downturn will eventually trickle down to consumer spending in Russia, and the retail sector is the most vulnerable of all pharma market sections to a potential slowdown. IHS Global Insight does not anticipate a dramatic reversal of Russia's pharmaceutical market development, but a slow tapering off of growth can be expected if consumer spending power is weakened for a lengthy period of time.
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