Transforming the traditional consumer purchase journey
The 2017 acquisition of automotiveMastermind Inc. has proven to be an excellent strategic fit expanding value for the automotive retail sector. We deliver unparalleled insight and analytics across the automotive lifecycle: from vehicle strategy and product planning, to vehicle sales, marketing and repair.
The automotiveMastermind® behavior prediction technology leverages a wealth of data assets to help dealers precisely predict automobile-buying behavior, and the cloud-based technology automates the creation of micro-targeted customer communications, leading to proven higher sales and more consistent customer retention.
Founded in 2012, automotiveMastermind improves the vehicle purchase process and results. The Behavior Prediction Score®, generated by proprietary algorithms, identifies when dealers’ loyalty customers are ready to buy again. Launched in 2019, the Market EyeQ automotive sales platform allows dealers to identify and communicate with every buyer in their market, whether loyalty, service unsold, or conquest prospects.