Aftersales Marketing Solutions
Drive aftersales revenue and increase customer loyalty
How do you engage vehicle owners to return for parts and service?
How do you improve efficiency and ROI with your aftersales campaigns?
Aftersales parts and service have an increasingly important role in delivering profits and building loyalty for automotive manufacturers (OEMs), national sales companies (NSCs) and dealers. As vehicles age, events such as warranty expirations or change in ownership affect vehicle returns for maintenance. Ensuring there is branded, accurate, relevant, and timely communication is one of the keys to engaging consumers.
S&P Global Catalyst for Aftersales helps dealers and NSCs to manage key touchpoints during the vehicle ownership life cycle. From measuring performance to driving engagement through targeted marketing campaigns, Catalyst for Aftersales provides actionable intelligence to help clients:
Work in partnership with their networks to improve customer retention
and loyalty
Understand where and how to improve dealer network performance
Increase parts and service revenues
Reduce defection through automatically engaging customers at risk
Identify and engage partially loyal customers for targeted jobs
- Improve marketing efficiency and return on investment (ROI)
Download Brochure Aftersales Marketing Solutions for OEMs and NSCs
Download Brochure Catalyst for Aftersales – Multi Franchise
Contact an S&P Global Representative
Request a demo of Catalyst for Aftersales
Watch Catalyst for Aftersales video
See how Catalyst for Aftersales can grow your service revenue.
Aftersales Marketing Solutions
Catalyst for Aftersales Marketing Solutions from S&P Global offers four independent modules along with optional add-ons:
- Performance Dashboards
-
Quickly and easily measure performance and identify issues in your business where you need to take action. We offer comprehensive key performance indicators (KPIs) based on your role—marketing, parts, service—to drive revenue and increase customer loyalty.
- Predictive and Tactical Marketing
-
Predict when customers will be in market, select customers, immediately create campaigns, and measure responses and ROI. Catalyst for Aftersales provides predictive marketing and tactical campaign solutions across the whole vehicle life cycle and automatically measures returns to all campaigns.
Segment 1 (0–3-year-old vehicles)
- Drive service loyalty
- Deliver the right message to the right customer at the right time
- Identify defection points and reasons for leaving
- Implement corrective actions as they occur
Segment 2 (4–6-year-old vehicles)
- Establish service relationships with used-car buyers
- Used-vehicle delivery process—book first visit
- Engage in tactical conquest marketing activities
- Remain in constant contact with active customers
- Implement vehicle inspection process with each customer visit
- Target maintenance and wear and tear requirements
Segments 3 and 4 (7+ year-old vehicles)
- Conquest customers
- Understand vehicle parc and growth opportunities within your area of influence
- Aggressively engage inactive customers
- Focus on convenience and price
- Develop wholesale strategy for segment 4
- Program Management
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The comprehensive on-boarding plan from S&P Global includes:
- Mature roll out implementation plan
- Participation in regional conferences
- Recruitment workshops
- Survey to get dealer current status
- Centralized training and training materials
- Sharing of best practices
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