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Which models and makes are pulling away your customers? Whom should you target with your conquest campaigns?
Holding onto your loyal customers and winning new buyers is more important than ever. To help you address this challenge, S&P Global offers a web-based loyalty analytics tool that tracks all vehicle purchases per household during the past ten years. Going beyond traditional survey methods or partial data samples, this transaction-based tool allows you to quickly assess owner loyalty and defection regarding all new vehicle purchases by geography, vehicle traits, financing and demographics over time, so you can agilely respond to the market and preserve long-term growth.
Each year, S&P Global recognizes those manufacturers who demonstrate superior performance in customer retention. 2020 winners will be revealed in March 2021.
Which types of customers are more likely to lease or buy?
Which brands have higher loyalty rates for lease or purchase?
Does the OEM captive finance company provide the OEM with a lift in loyalty?
Events
Current Vehicle Demand in Q3 2024: Managing Production Over-Capacity Challenges
October 30 2024 | Global
The session will contrast historic and current vehicle demand from 2010-2019 and post-COVID trends, showcasing regional differences and shifts in...
Sustainable Evolution in New Age Vehicle Manufacturing - A drive towards a greener economy
November 07 2024 | Global
We will discuss the evolution of trends in manufacturing technologies for vehicles. We will focus on the rapid shift to Battery Electric Vehicles...