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Which models and makes are pulling away your customers? Whom should you target with your conquest campaigns?
Holding onto your loyal customers and winning new buyers is more important than ever. To help you address this challenge, S&P Global offers a web-based loyalty analytics tool that tracks all vehicle purchases per household during the past ten years. Going beyond traditional survey methods or partial data samples, this transaction-based tool allows you to quickly assess owner loyalty and defection regarding all new vehicle purchases by geography, vehicle traits, financing and demographics over time, so you can agilely respond to the market and preserve long-term growth.
Each year, S&P Global recognizes those manufacturers who demonstrate superior performance in customer retention. 2020 winners will be revealed in March 2021.