Fleet Intelligence: Commercial vehicle insights, trends and marketing

TIPNet (Trucking Industry Profile)

A Clearer View of the Commercial Vehicle Industry

To truly understand how you’re doing against your competition in the industry, you need to have a clear view of the market. TIPNet is a web-based interactive system designed to give you insight into the entire commercial vehicle industry.

The system provides vehicles in operation (VIO) and New Truck Registration information on light/medium/heavy commercial trucks and new commercial trailers in North America. TIPNet will assist in identifying your best areas of opportunity and provide actionable information to help drive your business.

A High Horsepower Software Tool to Help Improve Your Business

TIPNet enables you to segment your prospects by geography or market. Whether at a macro (US or Canada) or micro (ZIP Code/Postal Code) level, you’ll have the ability to gain valuable insight into what vehicles make up your market:

• Geographic area
• Vehicle – make/ series/ model/ type
• Engine – make/ model/ type/ liter size/ cylinders/ CID
• Model year
• Cab configuration
• Wheels
• GVW
• Front/rear axle
• Fuel type
• Registration – name/ address/ vocation/ carrier type/ local and national fleet size

Commercial Vehicle Loyalty® and Competitive Threat Alert

Improve Customer Loyalty and Drive Conquest success

Growing your commercial and fleet business requires that you keep your existing customers loyal while focusing on the right conquest opportunities. This necessitates a keen awareness of the actions and habits of your customers and prospects.

We offer the industry’s only fact-based measurement of loyalty in the commercial vehicle marketplace designed specifically for medium- and heavy-duty vehicle and engine original equipment manufacturers.

Across the industry, down to the manufacturer, make, model and engine, these insights provide detailed loyalty, conquest and defection information about all customers, not just the largest fleets, with 5-year trending, enabling:

• Understand and compare owner loyalty by brand and customer
• Analyze and optimize efforts for conquest growth opportunities
• Plan preemptive actions against potential defectors
• Win back former loyal customers who recently purchased from a competitor
• Develop retention programs for loyal customers
• Isolate loyalty trends over time for tracking purposes
• Analyze loyalty drivers

Powerful information? You bet. Identifying the strengths and weaknesses in your customer base will allow you to plan and prepare with confidence, targeting specific buyer groups to retain and grow vehicle volumes and market share.

Our Commercial Vehicle Loyalty Analysis will help you easily identify:

• Who is remaining loyal to a brand?
• Where defectors are going?
• Which are the best conquest targets?
• Fleet buying habits
• Performance trends
• Direct mail/prospecting opportunities

Change of Ownership Reporting and Analysis

Comprehensive data and reporting to capitalize on the used commercial vehicle market

Make the most of the opportunities that exist in the used commercial vehicle market. Our Change of Ownership reporting provides the industry's leading view into the used commercial vehicle market to help you drive the performance of your business.

• How do I maximize profits with used vehicles?
• Where should I place my used vehicle inventory?
• Where are the used vehicle markets?
• Who are the used vehicle buyers?
• What is the overall trend for used vehicles?
• What are the vocational applications?
• What is the turn rate by weight class?
• How do individual manufacturers perform?
• How has demand shifted over time?
• What service and repair revenue opportunities exist by fleet, by region?

Powerful information? You bet. Consisting of millions of transactions where a previously registered commercial vehicle identification number (VIN) has changed name and location.

Our Change of Ownership Reporting will help you:

• Easily identify who is buying used trucks, which brands and where
• Pinpoint how long owners are holding trucks at the brand and regional level
• Highlight service and repair opportunities
• Provide insights into targets and timing to buy and sell vehicles
• Optimize strategic marketing
• Enable direct mail/ prospecting