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Auto Insurance Shopper Insights from S&P Global Mobility delivers real-time visibility into who is actively shopping for insurance across the United States.
Powered by VIN-level prefill data sourced from online quote activity, the solution enables insurers to optimize marketing strategies, improve segmentation accuracy, and reduce acquisition costs with confidence.
This dataset reflects actual consumer behavior—not modeled or survey-driven assumptions—it provides a competitive advantage in today’s price-sensitive insurance landscape.
How we Help Enhance Marketing Strategies
Auto Insurance Shopper Insights turns data into action, helping you pinpoint the right shoppers, optimize campaigns, and drive stronger ROI. With Auto Insurance Shopper Insights, marketing teams can:
Launch smarter, faster, data-driven campaigns
Target high-value segments efficiently
Reduce costs and improve ROI
Why It Matters
Marketing performance depends on reaching the right consumers at the moment they are most likely to shop and switch carriers. Traditional datasets often lag or rely on modeled estimates, making it difficult to deploy budgets efficiently. Shopper Insights eliminates that guesswork by revealing real market activity as it happens. Insurers gain clarity on where to expand, where to shift media spend, and where retention risk is emerging.
Key Benefits
Increased Targeting Precision: Identify where high-value demographic cohorts are actively shopping.
Reduced Customer Acquisition Costs: Deploy spend more efficiently using accurate segment-level insights.
Lower Operational Costs: Replace multiple data vendors with one unified shopper intelligence dataset.
Enhanced Campaign Performance: Focus campaigns on markets with the strongest concentration of qualified prospects.
Improved LTV-to-CAC Ratio: Reduce wasted spend by aligning acquisition to shoppers most likely to convert.
Easily access data across multiple carrier divisions all within one tool
Strategically position campaigns where active shoppers are and define the right cohorts.
Find your desired segments
Discover precisely where target segments are shopping in your geographies of focus.
Increase LTV-to-CAC
Reduce acquisition costs and increase customer lifetime value with precise targeting.
Decrease operating costs
Stop juggling multiple data sources — all insights in one easy-to-use tool.
Detailed Insights You Can Trust
Our data is pulled directly from verified pre‑fill log files of online auto‑insurance quotes, giving you unmatched visibility into real shopper behavior:
