March 2021 saw the highest volume of customers return to the
market and purchase a new vehicle in the last ten years, signaling
their eagerness to help the automotive industry recover from the
Coronavirus pandemic.
Despite increasing consumer activity, various material shortages
have yielded inventory issues that could hinder this recovery. This
combination of opportunity and uncertainty only increases the need
to track consumer loyalty, conquest, and defection behaviors to
better understand which OEMs are capitalizing and which are
not.
To help explain this activity and what it means to the
automotive industry, S&P Global invites you to attend our quarterly
loyalty trends presentation on Thursday, June 17th at 1 pm EDT.
This overview will look at key loyalty trends and activity during
2021.
