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Software-Defined Vehicles: Cashing Checks or a Reality Check?
The software-defined vehicle (SDV) is foundational for the industry's dream of resetting business models and generating new revenue streams and cutting development time and costs. As ever, the industry faces many questions, uncertainties and risks however few understand the extent of disruption this trend portends:
How to define SDV? Are there SDV vehicles on the road today? Are there various levels of SDV and how to define these?
Which OEMs are leading, which are lagging?
How are OEMs getting ready for SDV with advanced E/E Architectures, cross domain middleware and OS, OTA capabilities and paid services?
Which strategies are more successful: all in house, partnerships or working with existing software supplier ecosystem?
How real is the reward with paid services?
These are just a few of the pertinent questions we will explore at this year's SDV Innovation Day. Leveraging our proprietary technology research, our analysts will delve into the areas of the software ecosystem, E/E architectures, OTA and services, offering insights into the promising but challenging SDV revolution.
Join us at the S&P Global Mobility office in Frankfurt, Germany to meet our analysts, share ideas, and discover solutions.
