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    2017 S&P Global Mobility Loyalty Awards

    Recognizing automakers for earning customer loyalty

    The Automotive Loyalty Awards by S&P Global are the only fact-based awards in the industry focused on owner loyalty. Awards are based on actual consumer transactions and information obtained from state registration and lease transaction information.

    The Automotive Loyalty Awards by S&P Global are presented annually to OEMs and brands that demonstrate a manufacturer's ability to retain owners over repeat buying cycles. Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer.

    For the 2017 model year, 34 winners were honored for automotive loyalty and conquest efforts at the Automotive News World Congress held in conjunction with the North American International Auto Show (NAIAS) in Detroit. S&P Global analyzes loyalty throughout the year and regularly works with its customers to effectively manage owner loyalty and conquest efforts through in-depth research and analysis of automotive shopping behaviors, related market influencers and conquest and retention strategies. This year's awards are based on an analysis of more than 17.5 million new vehicle registrations during the 2017 model year, which ran from Oct. 1, 2016 through Sept. 30, 2017.

    Download the 2017 Automotive Loyalty Awards brochure

    View the 2016 S&P Global Mobility Loyalty Award winners

    The following is a complete list of the 2017 Automotive Loyalty Award Winners by category.

    2018 Model Year Loyalty Award Winners

    Manufacturer and Make Loyalty AwardsAward Winners
    Overall Loyalty to ManufacturerGeneral Motors*
    Overall Loyalty to MakeFord*
    Most Improved Loyalty to MakeBuick
    Highest Conquest PercentageJeep*
    Most Improved Conquest PercentageJaguar
    Overall Loyalty to DealerLincoln
    Ethnic Market Loyalty to MakeToyota
    African American Market Loyalty to MakeToyota
    Asian Market Loyalty to MakeToyota
    Hispanic Market Loyalty to MakeToyota*
    Segment Model Loyalty AwardsAward Winners
    Luxury Compact CUVLincoln MKC
    Luxury Full-Size SUVLand Rover Range Rover
    Luxury Mid-Size CUVLincoln MKX*
    Luxury Mid-Size SUVLexus GX
    Luxury Sport CarPorsche 911*
    Luxury Traditional Compact CarLincoln MKZ*
    Luxury Traditional Full-Size CarMercedes-Benz S-Class*
    Luxury Traditional Mid-Size CarLexus ES*
    Luxury Traditional Sub-Compact
    BMW X1
    Compact CUVChevrolet Equinox
    Compact SUVJeep Wrangler*
    Full-Size Three-Quarter To One-Ton PickupFord F-Series*
    Full-Size Half-Ton PickupRAM 1500*
    Full-Size SUVGMC Yukon Denali XL*
    Mid-Size CUVSubaru Outback*
    Mid-Size PickupHonda Ridgeline
    Mid-Size SUVJeep Grand Cherokee*
    Mid-Size VanHonda Odyssey
    Sport CarVW GTI*
    Mid-Size Sport CarDodge Challenger*
    Traditional Compact CarChevrolet Volt*
    Traditional Full-Size CarNissan Maxima*
    Traditional Mid-Size CarHonda Accord*
    Traditional Sub-Compact CarMini Countryman

    *Winner from previous model year award
    Source: S&P Global

    2017 Photo Gallery

    Photos by Glenn Triest

    General Motors

    Overall Loyalty to Manufacturer 2017 | Winner: General Motors*

    David Flynn, Vice President - Automotive, S&P Global, presents the 2017 Model Year S&P Global Mobility Loyalty Award for the Overall Loyalty to Manufacturer category to Alan Batey, President of General Motors North America.

    *Winner from previous model year award

    Ford Motor Company

    Overall Loyalty to Make 2017 | Winner: Ford*

    David Flynn, Vice President - Automotive, S&P Global, presents the 2017 Model Year S&P Global Mobility Loyalty Award for the Overall Loyalty to Make category to Kumar Galhotra, Group Vice President, Lincoln and Chief Marketing Officer for Ford Motor Company.

    *Winner from previous model year award

    Tesla

    Most Improved Loyalty to Make 2017 | Winner: Buick

    David Flynn, Vice President - Automotive, S&P Global, presents the 2017 Model Year Automotive Loyalty Award for the Most Improved Loyalty to Make category to Phil Brook, Vice President Marketing - Buick & GMC.


    Jeep

    Highest Conquest Percentage 2017 | Winner: Jeep*

    David Flynn, Vice President - Automotive, S&P Global, presents the 2017 Model Year Automotive Loyalty Award for the Highest Conquest Percentage category to Scott Tallon, Director, Jeep Brand.
    *Winner from previous model year award

    Ford

    Highest Ethnic Market Loyalty to Make Award 2017 | Winner: Toyota

    David Flynn, Vice President - Automotive, S&P Global, and Marc Bland, Vice President of Diversity and Inclusion, S&P Global, present the 2017 Model Year S&P Global Mobility Loyalty Award for the Highest Ethnic Market Loyalty category to Ed Laukes, Group Vice President of Marketing for Toyota Division.

    Cadillac

    Most Improved Loyalty to Dealer Award 2017 | Winner: Lincoln

    David Flynn, Vice President - Automotive, S&P Global, presents the 2017 Model Year S&P Global Mobility Loyalty Award for the Most Improved Super Loyalist Loyalty to Make Award category to Kumar Galhotra, Group Vice President, Lincoln and Chief Marketing Officer for Ford Motor Company.

    Jaguar

    Most Improved Conquest Percentage 2017 | Winner: Jaguar

    David Flynn, Vice President - Automotive, S&P Global, presents the 2017 Model Year Automotive Loyalty Award for the Most Improved Conquest Percentage category to Michelle Dailey, Jaguar Land Rover Market Manager / Michigan and Ohio.

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