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    2016 S&P Global Mobility Loyalty Awards

    Recognizing automakers for earning customer loyalty

    The S&P Global Mobility Loyalty Awards are the only fact-based awards in the industry focused on owner loyalty. Awards are based on actual consumer transactions and information obtained from state registration and lease transaction information.

    The S&P Global Mobility Loyalty Awards are presented annually to OEMs and brands that demonstrate a manufacturer's ability to retain owners over repeat buying cycles. Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer.

    For the 2016 Model year, 34 winners were honored for automotive loyalty and conquest efforts at the Automotive News World Congress held in conjunction with the North American International Auto Show (NAIAS). S&P Global analyzes loyalty throughout the year and regularly works with its customers to effectively manage owner loyalty and conquest efforts through in-depth research and analysis of automotive shopping behaviors, related market influencers and conquest and retention strategies. This year's awards are based on an analysis of more than 17.5 million new vehicle registrations during the 2016 model year, which ran from Oct. 1, 2015 through Sept. 30, 2016.

    The following is a complete list of the 2016 Automotive Loyalty Award Winners by category.

    2016 Model Year Loyalty Award Winners

    Manufacturer and Make Loyalty AwardsAward Winners
    Overall Loyalty to ManufacturerGeneral Motors*
    Overall Loyalty to MakeFord*
    Most Improved Loyalty to MakeTesla*
    Highest Conquest PercentageJeep*
    Most Improved Conquest PercentageVolvo
    Most Improved Super LoyalistsCadillac
    Ethnic Market Loyalty to MakeFord
    African American Market Loyalty to MakeFord*
    Asian Market Loyalty to MakeMercedes-Benz
    Hispanic Market Loyalty to MakeToyota*
    Segment Model Loyalty AwardsAward Winners
    Luxury Compact CUVAcura RDX
    Luxury Full-Size SUVMercedes-Benz GLS
    Luxury Mid-Size CUVLincoln MKX
    Luxury Mid-Size SUVMercedes-Benz G-Class
    Luxury Sport CarPorsche 911
    Luxury Traditional Compact CarLincoln MKZ
    Luxury Traditional Full-Size CarMercedes-Benz S-Class*
    Luxury Traditional Mid-Size CarLexus ES*
    Luxury Traditional Sub-Compact CarAcura ILX*
    Non-Luxury Compact CUVNissan Rogue
    Non-Luxury Compact SUVJeep Wrangler*
    Non-Luxury Full-Size Three-Quarter To One-Ton PickupFord F-Series
    Non-Luxury Full-Size Half-Ton PickupRAM 1500
    Non-Luxury Full-Size SUVGMC Yukon Denali XL*
    Non-Luxury Mid-Size CUVSubaru Outback*
    Non-Luxury Mid-Size PickupToyota Tacoma
    Non-Luxury Mid-Size SUVJeep Grand Cherokee*
    Non-Luxury Mid-Size VanChrysler Town & Country*
    Non-Luxury Sports CarVolkswagen GTI*
    Non-Luxury Sport Mid-Size CarDodge Challenger
    Non-Luxury Traditional Compact CarChevrolet Volt
    Non-Luxury Traditional Full-Size CarNissan Maxima
    Non-Luxury Traditional Mid-Size CarHonda Accord
    Non-Luxury Traditional Sub-Compact CarSmart Fortwo

    *Winner from previous model year award
    Source: S&P Global

    2016 Photo Gallery

    Photos by Glenn Triest

    General Motors

    Overall Loyalty to Manufacturer 2016 | Winner: General Motors*

    Joe LaFeir, Sr. Vice President - Automotive, S&P Global, presents the 2016 Model Year S&P Global Mobility Loyalty Award for the Overall Loyalty to Manufacturer category to Alan Batey, President of General Motors North America.

    *Winner from previous model year award

    Ford Motor Company

    Overall Loyalty to Make 2016 | Winner: Ford*

    Joe LaFeir, Sr. Vice President - Automotive, S&P Global, presents the 2016 Model Year S&P Global Mobility Loyalty Award for the Overall Loyalty to Make category to Chantel Lenard, Director of US Marketing, Ford Motor Company.

    *Winner from previous model year award

    Tesla

    Most Improved Loyalty to Make 2016 | Winner: Tesla*

    Joe LaFeir, Sr. Vice President - Automotive, S&P Global, presents the 2016 Model Year Automotive Loyalty Award for the Most Improved Loyalty to Make category to Duston Krause, Head of Global PreOwned Sales, Remarketing & Fleet Operations for Tesla.

    *Winner from previous model year award

    Jeep

    Highest Conquest Percentage 2016 | Winner: Jeep

    Joe LaFeir, Sr. Vice President - Automotive, S&P Global, presents the 2016 Model Year Automotive Loyalty Award for the Highest Conquest Percentage category to Scott Tallon, Director, Jeep Brand.

    Ford

    Highest Ethnic Market Loyalty to Make Award 2016 | Winner: Ford

    Joe LaFeir, Sr. Vice President - Automotive, S&P Global, presents the 2016 Model Year S&P Global Mobility Loyalty Award for the Highest Ethnic Market Loyalty category to Chantel Lenard, Director of U.S. Marketing for Ford Motor Company.

    Cadillac

    Most Improved Super Loyalist Loyalty to Make Award 2016 | Winner: Cadillac

    Joe LaFeir, Sr. Vice President - Automotive, S&P Global, presents the 2016 Model Year S&P Global Mobility Loyalty Award for the Most Improved Super Loyalist Loyalty to Make Award category to Johan de Nysschen, Executive Vice President and President Global Cadillac.

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