Over the last few years, the constant changing landscape of the
automotive industry has created many obstacles for OEMs in their
pursuit of growing or maintaining market share. This uncertainty
makes it necessary to better understand what factors are affecting
vehicle sales, particularly, the important role customer retention
plays.
During the next quarterly Loyalty Webinar from S&P Global
Mobility, our experts will review actual current loyalty trends and
results at the manufacturer, make, model, and fuel type levels to
provide context behind how customer retention trends are defining
the current climate of the new vehicle market.
