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    Diversity Volume Leadership Awards

    2017 Diversity Volume Leadership Awards

    Top Overall Ethnic Vehicle (Luxury or Non-Luxury): Honda Civic

    The Diversity Volume Leadership Awards were launched by NAMAD and S&P Global to celebrate automotive brands and models with the highest new vehicle registrations for four diverse automotive consumer segments:

    • Ethnic (African American, Asian, Hispanic and Native American)
    • Female (all women regardless of ethnic background)
    • Ethnic Millennials (Africa-American, Asian and Hispanic 18-34 years old)
    • LGBT

    S&P Global and NAMAD present the 2017 Diversity Volume Leadership Award for Top Overall Ethnic Vehicle (Luxury or Non-Luxury) to Honda Civic.

    The third annual NAMAD/S&P Global Diversity Volume Leadership Awards program took place on January 14, 2018, in Detroit, Michigan, in conjunction with the North American International Auto Show. The following is a complete list of the 2017 winners by category:

    Ethnic Volume Leaders by RegionsAward Winners
    Great Lakes RegionChevrolet Equinox
    Mideast RegionHonda Accord*
    New England RegionToyota RAV4*
    Plains RegionToyota RAV4*
    Rocky Mountain RegionToyota RAV4
    Southeast RegionToyota Corolla
    Southwest RegionFord F-Series*
    Western RegionHonda Civic*
    Volume Leaders – Millennials and WomenAward Winners
    Top Women's VehicleToyota RAV4
    Top Women's Luxury VehicleBuick Encore
    Top Ethnic Millennial VehicleHonda Civic*
    Volume Leaders by Ethnic Consumer GroupAward Winners
    Top Vehicle - African AmericanToyota Camry
    Top Vehicle - HispanicHonda Civic
    Top Vehicle - Asian Pacific IslanderToyota RAV4
    Top Vehicle - Native AmericanChevrolet Silverado*
    Top Luxury Vehicle - African AmericanBuick Encore*
    Top Luxury Vehicle - HispanicMercedes C-Class
    Top Luxury Vehicle - Asian Pacific IslanderLexus RX*
    Top Luxury Vehicle - Native AmericanBuick Encore
    Growth Leaders by Ethnic Consumer GroupAward Winners
    African American Volume Growth LeaderChevrolet Cruze
    Hispanic Volume Growth LeaderChevrolet Cruze
    Asian Pacific Islander Volume Growth LeaderToyota Highlander
    Native American Volume Growth LeaderChevrolet Cruze
    Women Volume Growth LeaderChevrolet Cruze
    Ethnic Millennial Volume Growth LeaderChevrolet Cruze
    New 2017 Award CategoriesAward Winners
    Top LGBT VehicleFord F Series
    Top LGBT Luxury VehicleBuick Encore
    Top Ethnic Cruiser/Touring BikeHarley-Davidson FLHXS
    Top Ethnic Sport BikeHonda GROM

    Ethnic consumers represented 28% of all US new vehicle registrations in 2017. In the past, ethnic consumer new vehicle volumes grew 400% faster than the rest of the industry. However, 2017 marked the first year that ethnic consumer vehicle volume growth has trailed the industry. The real challenge is what we can do collectively to reverse this current trend.

    Marc Bland
    Vice President of Diversity and Inclusion, S&P Global

    Ethnic consumers represented 28% of all US new vehicle registrations in 2017. In the past, ethnic consumer new vehicle volumes grew 400% faster than the rest of the industry. However, 2017 marked the first year that ethnic consumer vehicle volume growth has trailed the industry. The real challenge is what we can do collectively to reverse this current trend.

    Marc Bland
    Vice President of Diversity and Inclusion, S&P Global

    Partners

    https://www.alphafsw.com/
    https://www.trumid.com

    2017 Photo Gallery

    Photos by Glenn Triest

    Co-creators and Host of the Diversity Volume Leadership Awards

    Co-creators and Host of the Diversity Volume Leadership Awardss

    Damon Lester, President, NAMAD; Daryani Santana, Host; Marc Bland, Vice President, Diversity and Inclusion, S&P Global.

    Ethnic Volume Leader Award for MY2017

    Vicki Popini, American Honda, accepts the Overall Ethnic Volume Leader Award for MY2017

    General Motors

    MY2017 Winners
    General Motors

    Toyota/Lexus

    MY2017 Winners
    Toyota/Lexus

    Honda

    MY2017 Winners
    Honda

    Harley Davidson

    MY2017 Winners
    Harley Davidson

    Ford

    MY2017 Winners
    Ford

    Mercedes-Benz

    MY2017 Winners
    Mercedes-Benz

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