Understanding the 2020 Vehicle Buyer Journey
As the global automotive industry recovers from the unparalleled COVID-19 disruption, questions remain surrounding consumer expectations, behaviors and optimal retail formats to drive a comeback.
To address this, IHS Markit has conducted a one of a kind,
global consumer survey, unique in that:
- Only consumers who actually bought a vehicle during the shutdown
period were surveyed
- First-time buyer insights were captured and investigated
- Corresponding loyalty and conquest behaviors and rationale were
analyzed
This survey provides insight into:
- Understanding the customer's omnichannel journey to purchase and
pain points
- Understanding how retail formats enabled or hindered the customer
journey
- Understanding the customer's reasons for remaining or switching
brands
- Understanding the customer's expectations for their next vehicle
purchase
Across seven markets - China, US, Germany, France, Italy, Spain, and UK - there are interesting differences to consider in prioritizing shorter-term tactical actions and setting longer-term strategies to improve customer engagement.
Download the Executive Summary!
S&P Global can help you develop and execute the optimal strategy for your retail transformation efforts with deep data assets and an understanding of the omni-channel customer journey.