Five Industry Trends Impacting Automotive Marketing in 2020
Presented during 'Marketing: Automotive' at the LA Auto Show | 19 November 2019
IHS Markit's Tom Libby presented five key automotive marketing trends at MediaPost's 'Marketing: Automotive' event during the LA Auto Show on 19 November 2019. To view the full 14-minute presentation, click on the image below.
The Trends
- The industry has plateaued. Brands can no longer rely on industry growth to drive sales.
- Loyalty at all-time high for both vehicle make and model. Reaching buyers most likely to switch brands is key for growth.
- SUVs will have more competition joining the segment, but the segment isn't growing.
- Discontinued brands and vehicles create opportunity in a flat market.
- Luxury brand sales can come from outside traditional luxury segments.
Video footage courtesy of MediaPost
Let us help you with your audience strategy
Talk to an S&P Global representative.
required fields
{"items" : [
{"name":"share","enabled":true,"desc":"<strong>Share</strong>","mobdesc":"Share","options":[ {"name":"facebook","url":"https://www.facebook.com/sharer.php?u=http%3a%2f%2fwww.spglobal.com%2fmobility%2fen%2finfo%2ffive-automotive-marketing-trends.html","enabled":true},{"name":"twitter","url":"https://twitter.com/intent/tweet?url=http%3a%2f%2fwww.spglobal.com%2fmobility%2fen%2finfo%2ffive-automotive-marketing-trends.html&text=Five+Automotive+Marketing+Trends","enabled":true},{"name":"linkedin","url":"https://www.linkedin.com/sharing/share-offsite/?url=http%3a%2f%2fwww.spglobal.com%2fmobility%2fen%2finfo%2ffive-automotive-marketing-trends.html","enabled":true},{"name":"email","url":"?subject=Five Automotive Marketing Trends&body=http%3a%2f%2fwww.spglobal.com%2fmobility%2fen%2finfo%2ffive-automotive-marketing-trends.html","enabled":true},{"name":"whatsapp","url":"https://api.whatsapp.com/send?text=Five+Automotive+Marketing+Trends http%3a%2f%2fwww.spglobal.com%2fmobility%2fen%2finfo%2ffive-automotive-marketing-trends.html","enabled":true}]}, {"name":"rtt","enabled":true,"mobdesc":"Top"}
]}