Hispanics: Driving Growth
In 2020, 29% of new vehicles registered were multicultural
(Hispanic, Asian, African American). This figure has been
increasing since 2011, when multicultural share of new
registrations was 22% (Fig. 1). Hispanics now make up more than
half of the multicultural market, accounting for 68% of industry
volume growth from 2011 to 2020 (not shown).
The February 2021 Automotive Advisory Insights from S&P Global
analyses how Hispanics are leading multi-cultural growth in
automotive industry.
Fill out the form to download the latest edition and receive
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