Understand the Drivers of Loyalty and Defection
Customer Experience Impact
Customer loyalty is the single most important driver of long-term financial performance. But what makes a customer loyal? And, what causes a customer to defect?
To help automotive manufacturers and suppliers understand the drivers of loyalty and defection, IHS and Strategic Vision have partnered to deliver IHS Automotive Customer Experience Impact. Customer Experience Impact delivers rapid insight into the attributes and/or consumer experiences that contribute to reduced defection and increased loyalty.
Discover the drivers of loyalty.
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