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Industry Top Trends Mid-Year 2020 Update: European Health Care

New products may see slower uptake. Pharma companies are still expecting at least low-single-digit revenue growth in 2020, although with some quarterly volatility. Newly launched products are likely to see slower uptake in 2020 and early 2021 as social distancing hampers normal marketing practices and healthcare services’ roll outs of new drugs across wider patient populations.

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