Sector Update: Sportswear: Robust Growth Prospects Amid Intensifying Competition

25-Jun-2024

The sportswear industry has solid growth prospects. Demand is underpinned by the increasing number of women in sports, the casualization of dress codes, and continued penetration in APAC. Short-term challenges in 2024 relate to how quickly consumer confidence recovers. Competitive pressures will remain high; from local brands such as Anta in China, newer brands such as OnRunning and Hoka, and well-performing brands like lululemon and New Balance. We expect volumes and product innovation will ...

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