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European PVC: The evolution of the current market dynamics, interview with Kem One's Yves Heroes

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Listen: European PVC: The evolution of the current market dynamics, interview with Kem One's Yves Heroes

The European PVC industry has gone through many changes in the last few decades regarding technology and assets, as well as marketing mechanism and building resilience against high raw material costs, but it has also experienced limited margins in sales. This year's political and economic uncertainties have also contributed to this pressure. "Extremely difficult market, export opportunities underused, fatalistic approach to sales," are expressions used by Kem One's Yves Heroes during our today's special Commodities Focus podcast. Platts associate editor Ora Lazic and Mr Heroes talk about how this situation developed over the years and what can the industry do to develop more robust global sales and domestic re-investment.