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Microsoft, Nielsen team up to democratize data for consumer goods

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Microsoft, Nielsen team up to democratize data for consumer goods

Microsoft Corp. and Nielsen Holdings PLC have teamed up to democratize data for fast-moving consumer goods and retail companies through Nielsen Connect, powered by Microsoft's cloud platform Azure.

Nielsen's advanced analytics and artificial intelligence services, built on Azure, help companies integrate data assets, making it easier to spot emerging trends, diagnose performance gaps and act faster on growth opportunities.

The platform also allows clients to use their data as an enterprise asset throughout their organization.