Eros Now, Eros International PLC's over-the-top South Asian entertainment platform, teamed up with Microsoft Corp. to build a next generation online video platform on Microsoft Azure.
As part of the collaboration, Eros Now will use Microsoft Azure and Azure Media Services to develop the online video platform, create new voice offerings and create an engine, which generates personalized content recommendations for consumers.
The platform will provide content to consumers across geographies and languages, according to a Sept. 19 news release. It will include an OTT app video search functionality as well as voice search for video content across 10 Indian languages.
