California-based toy manufacturer MGA Entertainment Inc. filed a complaint in the Los Angeles federal court against Louis Vuitton Malletier SA, a unit of luxury goods maker LVMH Moët Hennessy Louis Vuitton SE, for hampering the sale of its "Pooey Puitton" toy purse, Reuters reported Dec. 31, 2018.
MGA said in the filing that the slime-filled toy purse is a parody product intended to mock the wealth and celebrity associated with Louis Vuitton, according to the report.
The company rejected Louis Vuitton's claim of trademark infringement to an MGA customer and is seeking a court declaration that the product is protected parody and fair use.
"No reasonable consumer would mistake Pooey Puitton, which retails for $59.99, for costlier Louis Vuitton handbags," MGA reportedly said in its court filings.
A spokesman for Louis Vuitton said the company had no comment on the complaint, the report said.