Coastal Wealth LLC, MassMutual Southeast Coast and MassMutual South Florida are merging to form a single insurance and wealth management company in the southeastern U.S.

The entities are independent financial services companies operating as general agencies of Massachusetts Mutual Life Insurance Co. The combined entities will operate under the name Coastal Wealth and will be headquartered in Fort Lauderdale, Fla.

Chairman Harris Fishman and CEO Jeremy Straub will lead the combined Coastal Wealth entity, with a team of more than 450 advisers, managers and support staff. The new company will service $10 billion of assets from more than 200,000 clients across 27 offices located throughout Florida and Georgia.