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Shopify enables shopping on Instagram in additional markets

Shopify Inc. enabled shopping on Facebook Inc.'s Instagram in eight additional markets.

The "shopping on Instagram" feature that allows businesses to tag products in Instagram posts is now enabled for merchants in the additional markets of the U.K., Australia, Canada, Germany, France, Italy, Spain and Brazil, the company said March 20.

Shopify's sales channel integration with Instagram allows merchants to sell directly to consumers through product tagging.

Shopify is a cloud-based, multichannel commerce platform.