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Oracle acquiring loyalty marketing, data solutions provider CrowdTwist

Redwood Shores, Calif.-based computer software company Oracle Corp. agreed to acquire CrowdTwist Inc., an omnichannel loyalty marketing and data solutions provider.

Financial terms of the deal were not disclosed.

The CrowdTwist team is expected to join the Oracle Customer Experience Cloud organization upon the completion of the deal, according to a company release.

The acquisition is expected to help "significantly" augment Oracle Customer Experience's ability to help their customers build "more meaningful" relationships with their customers, said Rob Tarkoff, executive vice president at Oracle.