Tru Kids Inc., the parent company of Toys R Us Inc. brand, is partnering with Target Corp. to revive the brand's website, ToysRUs.com.
Customers visiting the new website will be redirected to Target.com to complete a purchase, the companies said in an Oct. 8 announcement. Orders made through the website will also be eligible for Target's delivery options including free two-day shipping, same-day delivery and same-day pickup.
Following the liquidation of Toys R Us, the partnership is part of the company's new omnichannel concept to relaunch the Toys R Us brand in the U.S., according to Richard Barry, CEO of Tru Kids.
The rebranded company is also opening new Toys R Us experiential stores in Houston, Texas, and Paramus, N.J., later this fall. Online sales at the new stores will also be fulfilled through Target.com.
