Netflix Inc. and Star India Pvt. Ltd.'s Hotstar are planning to self-regulate content streamed on their platforms in India to avoid potential government censorship, Reuters reported, citing sources familiar with the matter.
The streaming platform will reportedly look at an unofficial code to prevent child pornography, and any other content which disrespects the country's national flag, outrages religious sentiments or promotes terrorism.
All companies choosing to abide by the code are expected to appoint a person, team or department to address consumer concerns and complaints, the report said.
Though it helped to draft the guidelines, Amazon.com Inc.'s Prime Video will not sign the code, the sources said. A statement from the company said Amazon Prime Video believes "the current laws are adequate".
Netflix reportedly doubled its investment in licensed Indian content since its launch in the country. The service debuted its first Indian original series and film in 2018.
The first Indian original series "Sacred Games" was also caught in a legal tangle following a complaint that it offended a former prime minister.
The company announced a number of new titles for its Asia-based viewers in 2018 as part of its bid to expand original content operations in the region.