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Panasonic North America creates new US unit

New Jersey-based Panasonic Corporation of North America Inc announced on March 30 the creation of Panasonic Media Entertainment Company, a sales division to develop and sell proprietary technological solutions to customers in sports and entertainment.

The new unit will start operating in April, and will be based within the headquarters of Panasonic North America. It will also maintain offices in Denver; Los Angeles; Orlando, Fla.; and Coppell, Texas.

Masaharu Nakayama will lead the division.

Panasonic Corporation of North America is the principal North American subsidiary of Japanese electronics company Panasonic Corp.