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Report: Crackle jobs cut as Sony continues TV, film unit shakeup

Sony Pictures Entertainment, under Chairman and CEO Tony Vinciquerra, continues to undergo job cuts and reshuffling across its television and film divisions as the the Sony Corp. unit tries to improve its bottom line, Variety reported May 17, citing unnamed sources.

Over the past week, Crackle, Sony Pictures Entertainment's ad-supported streaming platform, let 12 employees go, two of whom were at senior vice president and vice president level in digital media sales, according to the report. The division is reportedly being restructured, with digital ad sales and ad solutions combining. Once reconfigured, the new department will report to a senior vice president in ad solutions.

Crackle's games division will also lose a vice president, and will be merged with its partnerships and data departments into a new unit, the report said.

Sony Pictures Entertainment reportedly intends to fold its home entertainment department into its TV unit as part of the shakeup, which is likely to cause more job cuts, the sources said, adding that the company signaled the plan when it announced that Keith Le Goy, TV distribution president, would be given oversight of home entertainment.

"Our decision to rethink the way we operate these units was driven by our goals to streamline [Sony Pictures Entertainment]'s business operations, making them nimbler and better aligned with a rapidly evolving industry," Vinciquerra said in a February memo.

Execs leaving

The memo also said that Sony Pictures Television Inc. Worldwide Networks President Andy Kaplan, Sony Pictures Television President and Chief Marketing Officer Sheraton Kalouria and Sony Pictures Home Entertainment President Man Jit Singh were let go.

Sony Pictures Entertainment is considering reducing its film operations, particularly restructuring and reducing headcount in its theatrical marketing division, Variety reported.

Josh Greenstein, president of worldwide marketing and distribution, is reportedly reviewing the group to find ways to make the marketing division more efficient and globally oriented, according to people familiar with the matter.

In April, Christine Birch, Sony Pictures Entertainment's domestic marketing chief, was purportedly forced out of the company and has yet to be replaced, the report said.

A Sony spokesman refused to comment on future headcount reductions, but told Variety: "Tony has made no secret of the need to strengthen the studio's overall performance since taking over [Sony Pictures Entertainment], and has asked all our business units to explore ways in which we can achieve that."