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Dailymotion strikes partnership with NBA G League

Vivendi SA's Dailymotion video platform has inked a video player technology and content distribution deal with the NBA G League, the National Basketball Association's official minor league.

Under the multiyear partnership, Dailymotion's advanced technology will be used as the NBA G League's primary video player to host and stream video-on-demand content on all of its owned and operated properties, according to a March 12 news release.

The NBA G League will also distribute content from more than 1,300 games over the course of two seasons on Dailymotion, reaching an audience of 250 million sports fans worldwide, excluding Greater China, on the platform.

Now in its 18th season, the NBA G League features 27 teams with direct affiliations with NBA franchises.