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Snow Phipps-backed Brook & Whittle combines with Prime Package & Label

Brook & Whittle Ltd. invested an undisclosed sum in fellow printing and packaging company Prime Package & Label Co. LLC.

The companies offer pressure sensitive and shrink sleeve prime labels to consumer and/or medical end markets.

The combination of the companies is expected to expand the target market and geographic reach of Brook & Whittle, with additional manufacturing facilities in St. Louis and Nashville, Tenn.

Jim Traube will remain at the helm of Prime Package, with Jay Olendorff as general manager.

Brook & Whittle is backed by private equity firm Snow Phipps Group LLC, which focuses on lower-middle-market control investments.