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Beiersdorf broadens online reach in China
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German personal care products maker Beiersdorf AG on May 14 signed an agreement with Chinese e-commerce retailer NetEase Inc.'s NetEase Kaola in a bid to expand the company's e-commerce presence in China.
The company, which makes Nivea skin care products, expects the NetEase Kaola deal to further expand its reach in the Chinese market, which recorded 80.6% growth in 2017.