trending Market Intelligence /marketintelligence/en/news-insights/trending/ydnttSGlysIdeDRgtVf1-w2 content esgSubNav
In This List

Warner Bros. promotes exec to head data strategy

Podcast

MediaTalk Episode 27

Blog

Insight Weekly: Bank boards lag on gender parity; future of office in doubt; US LNG exports leap

Podcast

MediaTalk | Episode 26: Video game industry growth softens amid post-pandemic hurdles

Blog

Insight Weekly: Job growth faces hurdles; shale firms sit on cash pile; Africa's lithium future


Warner Bros. promotes exec to head data strategy

Warner Bros. Pictures promoted JP Richards to executive vice president of worldwide marketing and chief data strategist.

Richards will work with President of Worldwide Marketing Blair Rich to develop and execute the studio's marketing endeavors. Further, Richards will help set the marketing strategy for the Time Warner Inc. division's releases. He also will oversee data strategies, data-driven media, audience intelligence and new ways to the use of data in marketing for all the film releases, including Warner Bros. and New Line Cinema titles.

Richards, who joined Warner Bros. in 2015, previously served as executive vice president of worldwide digital marketing for Warner Bros. Pictures. Prior to joining Warner Bros., he served for 12 years at Comcast Corp.'s Universal Pictures.