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The Week in OTT: Apple's in-house studio; Hulu's download feature

The week in over-the-top provides a recap of recent news related to streaming initiatives in the U.S. from various networks and platforms.

* Apple Inc. created its own in-house studio, which will be overseen by Worldwide Video heads Zack Van Amburg and Jamie Erlicht, The Hollywood Reporter reported Oct. 11. The unnamed studio will produce Apple's first in-house series "Masters of the Air," which will be a follow-up to HBO (US)'s "Band of Brothers" and "The Pacific" series.

* Mexican film director Alfonso Cuarón signed a multiyear overall deal at Apple, Variety reported Oct. 10. Pursuant to the deal, the director will develop television projects exclusively for Apple's upcoming streaming service, Apple TV+.

* Amazon.com Inc. picked up the global rights to USA (US) drama "Treadstone," Deadline.com reported Oct. 10. Prime Video will roll out the series outside of the U.S. in January 2020 after its debut on the USA network on Oct. 15.

* Netflix Inc. original series "The End of the F***ing World" will return to the streaming platform Nov. 5 for a second season, according to an Oct. 8 official tweet.

* Apple is in final stages of talks to pick up Will Ferrell and Ryan Reynolds' musical reimagining of the Charles Dickens classic "A Christmas Carol" for its upcoming streaming service Apple TV+, according to an Oct. 8 report by The Hollywood Reporter. Sean Anders and John Morris will write and direct the musical.

* ESPN (US) struck a deal to become the exclusive U.S. multisport content provider for Quibi's curated news and information programming, Daily Essentials. The new ESPN show, available only on Quibi, will feature daily episodes and breaking news covering the biggest stories in sports.

* In more Apple news, reached out to music companies about potentially bundling Apple Music with Apple TV+ into a subscription package, London's Financial Times reported Oct. 7, citing sources. Some recording labels are receptive to the idea, but one company expressed concerns about Apple's alleged history of strong-arming labels into selling songs for 99 cents on iTunes.

* Hulu LLC became the latest streaming service to add download feature to its platform. The feature is available on iOS for viewers on Hulu (No Ads) plan. Viewers will be able to download up to 25 titles across five different devices and will have up to 30 days to watch their downloaded content, according to an Oct. 7 company post.

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