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Shamrock Capital invests in podcast ad agency


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Shamrock Capital invests in podcast ad agency

Los Angeles-based Shamrock Capital Advisors LLC made an investment in audio and podcast advertising agency Ad Results Media LLC.

The deal's financial terms were not disclosed.

Ad Results Media will use the investment proceeds to further expand its business, as well as to develop its various data, ad grading, and ad quality assurance platforms.

Shamrock Capital is an investment firm focused on the media, entertainment and communications sectors.