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J.C. Penney adds more toys to shelves ahead of 2018 holidays

Texas-based department store chain J. C. Penney Co. Inc. on Sept. 4 said it added 40% more toys to its stores for the upcoming holiday season.

The retailer unveiled its curated toy selections for the holidays, which include products from brands such as LEGO, Hasbro Inc., Mattel Inc. and Mattel-owned Fisher Price Inc.

The items will be available in stores and at J.C. Penney's online store starting October.

Major retailers Walmart Inc. and Target Corp. also recently announced their expanded toy selections ahead of the holidays.