Specialty retailer AuMake International Ltd. has agreed to become JD Worldwide's exclusive strategic retail store partner in Australia and New Zealand.

Under the partnership, JD.com Inc.'s cross-border division will combine its online and logistics capability in China with AuMake's local store network and brand building experience.

The two companies will create a seamless channel for Australian and New Zealand products to reach consumers in China. They will also incubate and develop brands, helping local vendors promote their products to a Chinese market.

The partnership comes after JD.com opened a regional headquarters in Melbourne to provide Australian and New Zealand retailers access to its base of Chinese consumers.