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Sainsbury's tests checkout-free shopping at London store

U.K. supermarket chain J Sainsbury PLC said Aug. 13 that it is doing a trial run of its new scan, pay and go technology that will enable its shoppers to skip the checkout process by paying for products in-store using their smartphones.

The system is being tested at the retailer's Clapham North Station Local store, where customers with Sainsbury's SmartShop app can use their phones to scan items and pay using Apple Inc.'s Apple Pay.

The trial is an upgrade from the current SmartShop service that assigns a designated checkout counter for shoppers.

The project mirrors similar shopping concepts being used by other retailers, including China's Inc. and Alibaba Group Holding Ltd., and U.S. e-commerce giant Inc., which officially launched its checkout-free store in Seattle in January.