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Prime Capital Investment Advisors buying Ark. asset manager

Overland Park, Kan.-based Prime Capital Investment Advisors LLC agreed to acquire assets of Longer Investments Inc., an asset manager based in Fayetteville, Ark. Longer Investments has approximately $150 million in assets under management, according to the firm's website.

The new company will be called Longer Financial, an affiliate of Prime Capital Investment Advisors.

Longer Investments founder Elaine Longer will remain in a leadership role with the company after the transaction. Prime Capital Investment Advisors portfolio manager Eric Krause will lead Prime Capital Investment Advisors' operations in Fayetteville as part of the Longer Financial team.