Wells Fargo & Co. appointed several leaders to key roles, including David Kowach to be head of community banking.
Kowach will be responsible for regional banking, distribution strategies, customer and branch experience, and regional services.
Jim Hays will become president and head of Wells Fargo Advisors, which was previously held by Kowach. Hays, who most recently was head of the newly created private wealth financial advisers group, will be based in St. Louis.
In addition, Wells Fargo named Andy Rowe enterprise customer excellence executive, and Elli Dai small-business and personal lending group executive.
Rowe has led customer segments and the consumer strategy at the company for two years. Dai most recently was human resources senior leader for Wells Fargo's payments, virtual solutions and innovation business.