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Most read: Disney+ preps for EU launch; HBO Max to target all household members

These are the most read stories of the week.

Disney+ could seek multiple mobile, pay TV partners in Europe

The Walt Disney Co. could agree to multiple partnerships with pay TV and mobile operators in the U.K. to drive subscriptions to its Disney+ streaming service. The company is reportedly in talks with BT Group as it prepares for the European launch of its streaming service in March.

WarnerMedia CEO: HBO Max aims to appeal to all household members

AT&T Inc.'s upcoming HBO Max streaming service will compete with Disney+ and other offerings by serving up something for everyone in a household, said COO John Stankey. Stankey, who is also CEO of the WarnerMedia entertainment business, told investors that HBO Max represents a compelling value at $14.99 per month for both new customers and HBO (US)'s base of 33 million subscribers.

ViacomCBS CEO talks synergy plays post-merger

With the merger finalized, ViacomCBS Inc. President and CEO Bob Bakish told investors the recombined company is looking to sell CBS' Black Rock headquarters in Manhattan. Located at 52nd Street and Sixth Avenue, Black Rock has been the broadcast network's headquarters since 1964. Last year, CBS sold off its Television City headquarters in Los Angeles for $750 million.

Comcast to allocate $2 billion in first 2 years of Peacock

Comcast Corp. will invest $2 billion in aggregate to bolster the launch of its ad-supported video-on-demand service Peacock, aiming for the new service to break even within five years. That level of investment — about 1% of Comcast's total revenues — is similar to what Comcast put into the launch of Xfinity Mobile, Comcast CFO Mike Cavanagh told analysts and investors at an industry event.

Q&A: Cable group CEO: Operators are not making a 'wholesale exit' from video

Matthew Polka, president and CEO of ACA Connects, a group that represents small and midsize cable and telecom companies in the U.S., says broadband has been a driver of private equity activities in the small and midsize cable space.