One of Tencent Holdings Ltd. mobile game developers, TiMi Studios, will triple its U.S. headcount in 2020 to accelerate its international expansion, Vincent Gao, the director of TiMi Studios told S&P Global Market Intelligence.
The developer of "Honor of Kings," a blockbuster mobile game of the China-based internet conglomerate, TiMi currently has a team operating in Los Angeles, Gao said. The studio aims to develop its North American arm into a "full development studio" to understand different players' behavior and obtain a stronger global perspective, he added.
There has been a rising demand for high-quality mobile games in global players, he said, adding that TiMi plans to develop more mobile versions of already well-known game brands to meet this demand.
TiMi is also set to increase its publication of mobile versions of well-known titles to support a monetization strategy called game-as-service, which encourages in-game purchases and other continuing revenues from titles that are often initially free, as reported earlier.
Tencent is investing in an increasing number of global game developers and publishers. It holds stakes in U.S. Epic Games Inc., South Korea-based Bluehole and France-based Ubisoft Entertainment SA and recently invested an undisclosed sum in Japan's PlatinumGames.