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JD.com to provide e-commerce technology to China's Shandong Ruyi

JD.com Inc. said Sept. 4 that it is entering into a strategic agreement with Shandong Ruyi Group to provide advanced e-commerce technology to the Chinese textile giant, owner of brands such as Aquascutum and Cerruti 1881.

JD, an e-commerce company and retail infrastructure service provider, said it will work with Ruyi to deploy a full suite of technology, including smart logistics, supply chain solutions, big data-enabled inventory management and membership systems.

In an effort to provide seamless shopping experiences to its customers, Ruyi will use JD's virtual reality shopping technology at its physical stores.

The companies plan to build pilot concept stores in Beijing and Shanghai that will incorporate JD's smart retail technology.

Ruyi and JD intend to bring Ruyi's portfolio brands to JD's base of over 300 million customers. They also will establish a joint fashion fund to support new brands and designers and to finance new initiatives.