The European Union is looking to impose a fine against Google LLC for blocking potential competition in the search advertising space, London's Financial Times reported March 15.
The proposed ruling is in relation to concerns that Google's AdSense hampered how third-party websites exhibit search ads from rivals. EU Competition Commissioner Margrethe Vestager may announce the decision during the week of March 18, the report said, citing three sources.
The European Commission could penalize Google by up to 10% of the global turnover of its parent company, Alphabet Inc., which would translate to about $13 billion. But the actual penalty is anticipated to be lower than the maximum amount.
The planned ruling follows the commission's €4.34 billion fine against Google for antitrust violations related to the Android mobile operating system and another €2.42 billion to the company for abusing its dominant position in the search engine market.