The Indian franchise arm of McDonald's Corp. began offering healthier food options in a bid to attract more health-conscious customers, the Nikkei Asian Review reported May 12.
Westlife Development Ltd., the global fast-food giant's operator in west and south India, slashed sodium in its products by 20% and reduced oil content in mayonnaise by 40%, the report said.
In addition, franchises in India have stopped using artificial preservatives in patties and boosted dietary fiber in patties by 20% to 25%. The company also started serving healthier desserts, including a nearly fat-free soft serve ice cream.
Westlife Vice Chairman Amit Jatia said more consumers are choosing healthy lifestyles, and the company has invested three years into revising its menus to meet the demand for healthy foods.