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Westfield collaborates with Uber in London

Westfield Corp. is building on its digital strategy through a partnership with Uber.

Property Week reported that Westfield is establishing designated pick-up and drop-off points to reduce waiting times for passengers at its Westfield London and Westfield Stratford City shopping centers.

Westfield Director of Operations Paul Buttigieg said, according to the June 2 report, the service will create synergy between physical and technological solutions with a target to benefit customers.

In 2015, Co-CEO Steven Lowy said Westfield is in the process of "building a digital connection to make the convergence of physical and digital that is taking place in the world."