Japanese online services company Rakuten Inc. on Dec. 15 said its vacation rental arm Rakuten Lifull Stay Inc. reached an agreement with HyAS&Co. Inc. to create a brand of houses for vacation rental purposes.
The partnership between Rakuten and the real estate and housing consulting firm will combine now-existing home brands from both companies to form a joint brand, "Rakuten Stay House x Will Style."
Rakuten STAY is a sub-brand being developed by Lifull that provides vacation rental branding and offers the operational support services of Rakuten. Will Style is a designer home brand by HyAS.
The joint brand will have a unicube design to allow two houses and four parking spaces to fit in a 182-square-meter lot.
The two companies said their goal is to create "detached house-style accommodations in an effort to counter the contraction currently seen in the Japanese housing industry, which has seen a decline in the number of new house orders."