Sunrun Inc. is expanding its home solar service to Wisconsin, marking its entry into the Midwest.

"We see a demand for solar that has been underserved in the state and look forward to giving residents a choice to reduce their electric bills with solar, while providing value to the grid," said CEO Lynn Jurich in a March 29 statement.

Sunrun is offering homeowners throughout southeast Wisconsin the ability to own their system outright or own and finance it through a loan arranged by the company.